Apple Inc. CEO Steve Jobs said the Adobe Systems’ Inc.’s popular Flash media player doesn’t meet his company’s performance standards for video and therefore, will not be used for the iPhone.

Jobs said Adobe’s Flash Media Player that was formatted to personal computers “is too slow on the iPhone”. The iPhone has been praised for its ability to show videos across the full length of the 3.5 inch device, a much larger display than most mobile phones with video capability.

But since the iPhone launched in June of 2007, the way in which it plays video has been criticized for its limited practicality. Users can play Quicktime videos online, but not Flash or Windows Media Video files.